Available in two classic, tried-and-tested flavours – Chocolate and Raspberry – the McVitie’s Tartlets range features a crumbly golden-baked biscuit base, filled with white cream and topped with either silky-smooth milk chocolate or fruity raspberry yoghurt. This latest innovation will tap into soaring shopper demand for great value groceries, driving higher volume sales for retailers in the process. The treats – which feature a biscuit base, white cream filling and milk chocolate or raspberry yoghurt topping – have landed in Asda,with a wider rollout planned for the coming months (rsp: 75p/100g). This is particularly important at a time when great value is right at the top of households’ shopping lists.”

With our new McVitie’s Tartlets, we’re helping even more biscuit-loving Brits enjoy McVitie’s at an even more affordable price point,” says Aslı Özen Turhan, chief marketing officer at pladis UK&I. We’re very excited to welcome Tartlets to the McVitie’s family,” saidPladis UK&Imarketingdirector Cassie French.Available in two classic, tried-and-tested flavours – Chocolate and Raspberry – the McVitie’s Tartlets range features a crumbly golden-baked biscuit base, filled with white cream and topped with either silky-smooth milk chocolate or fruity raspberry yogurt. McVities believes this latest introduction will tap into soaring shopper demand for great value groceries, driving higher volume sales for retailers.