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63 About this deal
And aren't people allowed to say or think that this is "real music"? If people in all earnest think this is "real music" and dislike modern music, aren't they allowed to say it? Shouldn't freedom of opinion and freedom of speech include everyone - you and me included? The whole purpose of Mr Bulliqi's article was to evoke responses and opinions, which means people will clearly at some point, either agree or disagree - and that's perfectly fine. Haven't trends caused the death of some of our most treasured fragrances because they no longer fit into the company's direction? I thank my God that Cool Water and Joop Homme are still in production and for the most part resemble the original formulations even if some nuances got lost in the reformulations. Luna_J: the house of Aramis was moneytizing, not Chant. And not sure how I am disrespectful to chant, since Cabochard has also been blended by him... and I love Cabochard (as much as I hate Aramis, surprisingly... there's a little twist that was useless imo, and ruins it, unbalanced the perfect blend that Cabochard is, but that's just my opinion).
Was this written to get people to buy bottles of Aramis? I mean, Aramis is a nice, classic scent but something about this whole opening of this article feels "off". What's next, the "Drakkar Noir is only worn by old farts over 50, change my mind!" article? Also, both completely classic scents everyone should try at least once. I prefer Aramis myself. DK has a very strong pine soap opening I'm not a big fan of, but on some it melds very well. Maybe a better title would be: Personally, I love Aramis and I think it's one of the greatest leather-chypres of all time, and still sells across the globe in massive numbers, several decades after its official release date in 1966, despite the ongoing (temporary) trend of dessert gourmands, aquatic and green fragrances or insipid and uninspiring citrus fragrances. I just find pathetic when I hear people talking about clone houses when it's about a middle eastern house (who probably hire the initial perfumers to make their so called 'clones'), while just 'variations' when it's about an american one. I have nothing against copies, especially when it's an improvement, like Tuscany vs ApH. But unfortunately, Aramis is definitely not vs Cabochard. My personal take on this article is this: We need to make a distinct separation between objective facts and subjective feelings. They are not the same. Some people think they are the same, but they aren't. As a fragrance, Aramis is available as an eau de toilette, which is sometimes labeled concentree or concentrated, an aftershave splash, and a moisturizing aftershave balm. The OpeningA bigger point is that art throughout history involves patterns of influence that result in whole 'schools' of style (as in painting: 'The New York School' of the mid-20th century, 'The Schoo of Venice' in the Renaissance and the booming trade in floral still-life painting that characterized the Dutch 'Golden Age' of the 17th century.) Each stylistic movement generated major and minor works and artists, but profit, I would argue, was only part of the equation...the contagiousness of inspiration, innovation, novelty, and, yes, profitability/popularity, as well as patterns of so-called zeitgeist left their mark as well. JTD's sadly vanished blog Scenthurdle (RIP), for instance, featured several posts in which the rise of 70's aromatics such as Paco Rabanne and Azzaro Pour Homme were persuasively connected to the dilemma men confronted in the closing decades as traditional gender roles began to be questioned en masse. The forcefulness of these conceptually 'masculine' compositions (and the tenor of their advertising campaigns) spoke to men who were navigating the arena of 'traditional', cis-gendered masculinity with increasing uncertainty. These motifs in turn would be toyed with ironically by gay men in the 1980's as they helped to turn provocative 'masculine powerhouses' such as Antaeus and Kouros into cult fragrances. This is an interesting article that provides food for thought, but I couldn't disagree more with Mr Bulliqi. It’s unknown for certain if the Aramis brand or its fragrances are cruelty free. Estee Lauder, Aramis’ parent company, is not cruelty-free. The brands owned by Estee Lauder may or may not be cruelty free. What have Nicolai New York Intense (launched in 2014 - a modern fragrance with a retro vibe), Dior Eau Sauvage (from 1966) and Chanel Pour Monsieur edt (from 1955) in common? They are all considered masterpieces by none other than Luca Turin himself. And these are old school fragrances.
Aramis is a chypre with strong notes of leather and wood. The opening notes of this fragrance are harsh and can be overwhelming. The top notes are bitter herbal and after about 10 – 15 minutes, they mellow into the richly spicy-woody heart notes. The Dry Down Is classical Greek and Roman architecture "outdated"? Is classical music "outdated"? Is William Shakespeare "outdated"? Are ancient philosophies such as Daoism and Zen Buddhism "outdated"? Are eternal truths regarding morality and ethics "outdated"? Is the wristwatch "outdated"? Is listening to music, watching movies and reading literature "outdated"? I think not. So yes ts01, you are clearly interfering, implying that people aren't allowed to speak their mind lest should they offend you.
Who else agrees that Aramis smells incredibly dated today? That doesn’t mean it’s not enjoyable, but its harshly dry and bubbly spice profile feels further than can be from the current commercial trends of dessert gourmand, floral ambers, sweet oceanics, and fruity fougères. For me, Aramis carries the same mood of idiosyncrasy as watching a classic Western – you appreciate it for its place in history, but its stilted dialogue and farcical action play disjunct and awkward when compared to contemporary film’s narrative believability and smooth-on-the-eyes cinematography. Aramis by Aramis was first launched in the USA in 1964. The brand Aramis is still owned by Estee Lauder, and at its launch was the men’s toiletries wing of the women’s cosmetics company Estee Lauder. You even quoted me. I didn't use the word "garbage". You did. You have interpreted my sentiments as saying modern perfumery is "garbage". I never stated such a thing. Aramis Classic from 1966 is here to stay. How do I know that for certain? How many fragrances have lasted for 56 years on the commercial market across the globe? Not many.
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