DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)

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So, are you trying to raise a profitable business or grow your current business and take it to the next level by acquiring more leads and customers? He is also a bestselling author of three marketing books titled, ‘ Expert Secrets‘, ‘ Network Marketing Secrets‘ and ‘DotCom Secrets’. If you’re a marketing newbie, getting a copy of this book and keeping it handy is a sound idea. It’ll help you understand how a sales funnel works to grow your company. Value Ladder Secret: In this section, Russell teaches the art of upselling, and introducing the value ladder secret that most marketers don’t even know!

You can see yourself using it to your business, or to your clients’ businesses. And I even found it very interesting how I came across the strategies he speaks about as a prospect. It has so many things that you should reread it or at least sit down and summarize what you have read to make out the most of it, especially that it’s an implicit process. But if you start with your audience and create your product with them in mind, you’ll save time and increase your sales. To give you a true DotCom Secrets review, read the section summaries below. Section 1: Value Ladders and Funnels We all have a way of finding new products — that’s a sales funnel in a nutshell — and each of us responds differently to offers. I meant no disrespect to Russell either. All the while he has been clear and made clear in informing that this book itself is a "bait" to his business.

Cold Audience: People who don’t know you and have never heard about your product/service. They are cold towards you and what you sell! However, the sales guidance and techniques can still be applied to a business that isn’t strictly limited to a digital space.

This book is not about increasing your conversions–yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. I gave 2 stars because I believe there was a little bit of valuable lessons in regards to the psychology behind people’s buying habits.Russell even describes that as your customers raise their handandpractically beg you to sell it to them… Regardless of the price! Russel Brunson explains each of these elements and dives deeper with the Identity and Story Lines components.

While this shouldn't come as much of a surprise, the greater concern I have are the ethics of his methods. Despite admonishing the reader to "Be honest. Tell the truth," his examples and scripts contain numerous examples of unethical copy, including obvious - albeit small - lies. Then identify what value you want to add to their lives and what form your product or offer will takeHe long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world. And last but not least, he talks about attracting potential customers to your business using the best bait. This is the last part of the DotCom Secrets book before he shows you his seven proven funnels. Section 4: Funnels and Scripts What most businesses really have is a “funnel” problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you, or repelling them.